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Carolyn Broullon and Donica Basinger created an old-school, pet-themed general store in the center of downtown Highlands, NJ. Feed & Seed was founded in 2016 and after extensive renovations, opened on December 17th of 2017. Owners Carolyn and Donica’s vision for the retail store was a step back in time to a welcoming, folksy place that carries a wide assortment of goods.

Feed & Seed’s niche is in specialty pet food. Carrying a variety of family-owned brands not found in big box stores, Feed & Seed caters to discriminating pet owners who crave high-quality food for their fur babies.

It’s not just pet food and supplies. At Feed & Seed, you can buy branded Highlands, NJ gear from shirts to ball caps to sweatshirts. Also in stock are hardware and housewares that you always seem to run out of at the wrong time. With a wide range of items, you never know what you may find on the shelves at Feed & Seed.